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Trixie UK in Administration

UK Arm of Leading German Pet Wholesaler in Administration

Unexpected phone call this morning informing us that Trixie had gone 'into liquidation' but as the  call was from an unexpected source we didn't really believe it. Rang Trixie up and the phones were all going to answer machine, very unlike them and then an email from Pet Business World confirming that the 'Trixie Uk has gone into administration with all staff being made redundant'. The UK arm of the company was independant of the main Trixie Germany company which is now actively seeking a distributor in the UK.
Sad to see a company we have dealt with for many years no longer trading and sympathys are with the staff who have been made redundant, especially Ed.

What Is Ash In Dog Food?

What is Ash in dog food?
I have always felt that the term ash in dog and cat food is the most unappealing term for an ingredient. The term ash on the ingredients list is a legal term which represents the mineral content of the food and is determined chemically by the burning of the product. For the EU, it is a legal requirement to include the ash content on a pet food label. Ash is not a ingredient added to food, it is an indicator of the mineral content. Remember when reading on the web, an awful lot of opinion and articles are written outside the EU and the strict rules that apply within the EU are not applied worldwide.Active Dog

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